Most carrier lead funnels die in the affiliate handoff — slow intake, shoddy lead quality, zero attribution. Coverly gives your distribution a full underwriting engine under your brand, with white-label coverage, REST + webhook endpoints, AI-scored routing, and Salesforce/HubSpot/Zapier on day one.
The problem
Why carriers choose partner-led
The captive-lead-gen alternative pays for raw submissions; Coverly pays for bound outcomes delivered through the existing carrier panel you already run.
Outcome-priced, not lead-priced.
White-label + REST API + HMAC webhooks in days — vs. months of in-house underwriting tooling, ops hiring, and integration drift.
Ship next quarter, not next year.
policy.binded events ship back into your CRM; captive vendors stop reporting after the lead handoff and you lose the signal at the most important step.
Attribution you can actually action.
Use cases
Scoop up inbound from partner sites, AI-score on intake, route by tier into your carrier panel — without rebuilding your underwriting stack. Captive lead-gen offloads attribution; Coverly keeps it.
Give your sub-producers the same embed funnel under their brand. HQ retains the consolidated dashboard, the consolidated lead.created webhook firehose, and the consolidated billing.
Plug into your existing rate-table + underwriting systems via the live carrier API connector rather than ripping and replacing. Keep your panel; add AI-routed intake on top.
How it works
Embeddable intake on your distribution partners' sites, capture attribution source UTM and partner IDs automatically. Drop-in snippet, no custom engineering.
Hot / warm / cold classification via Coverly's AI tier model, trained on 1M+ insurance leads. Score hits your CRM the moment intake completes.
Auto-route by tier + product line + carrier availability. Live carrier APIs surface eligible products before your producer sees the lead.
Pipe every conversion into your systems via webhook, CRM push, or Zapier. Bound-policy outcomes flow back so attribution closes the loop.
What's in the box
Coverly runs at your domain with your brand, logo, colors, and carrier panel. Your affiliates never see "Coverly" unless you want them to. Footer, favicon, and emails all configurable per partner.
Generate, rotate, and revoke API keys at /carriers/api-keys — keys are hashed at rest and rotatable in one click. REST endpoints for leads, quotes, and selections. HMAC-signed webhook delivery for lead.created, quote.generated, and policy.binded events.
Browse the public v1 endpoint reference at /for-brokers/api/docs — cURL examples for every route, plus rate-limit semantics and error envelopes.
Hot / warm / cold classification via Coverly's lib/polsia-ai.js model. Score + reasoning returned with every lead so your distribution team knows what they're getting before they call.
Live wins over sim — the carrier router tries real carrier APIs (AIG proof-of-concept live, Lincoln/Northwestern/Pacific Life in pipeline) before falling back to simulated rates. Rest of the funnel schedules tier-appropriate nurture sequences at quote.select.
Integrations
Bidirectional sync for Lead, Opportunity, and Policy objects. Coverly events become Salesforce records with structured payload mapping.
Read the docs →Push hot-tier leads into HubSpot workflows in real time. Custom properties mirror Coverly's lead-quality signals so your reps see AI score in-context.
Read the docs →5,000+ apps, no engineering required. Trigger on lead.created and policy.binded to fan out to Sheets, Slack, Mailchimp, or anything else on your stack.
HMAC-signed POST payloads, retries with exponential backoff, dead-letter inspection in your dashboard. Use this for in-house admin tools, policy admin systems, or downstream reporting.
Webhook reference →See it in 90 seconds
Pricing
/carriers/dashboardCarrier ROI
Talk to sales
A carrier-tier specialist will reach out within one business day. For self-serve onboarding, see /carriers/signup.
We'll respond within one business day with pricing, technical scoping, and reference deployments.
Skip the 30-day pilot
The fastest path from this page to a carrier-routed funnel: spin up a broker account, point your distribution at the embed, and let AI tiering deliver hot leads into whatever carrier panel you already run.
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